Iconic family sleep brand celebrates ten years of its flagship product; the SnüzPod Bedside Crib

This year marks a decade since the launch of the original and adored bedside crib, the iconic SnüzPod. The team here at Custard & Crumble are excited to be celebrating with our friends at Snüz to mark the achievement of 10 years of providing families with a safe sleep environment that nurtures the unique bond between parent and baby – a decade of love, comfort and peaceful slumber.

Born in 2013, SnüzPod has provided a safe sleep solution for over half-a-million parents, nurturing their most precious night-time moments, with baby right beside them.  Now in its fourth generation, the brands commitment to safety, quality, and style lives on.

One of the first bedside cribs to enter the market, Snüz truly pioneered the category and has dominated it since for good reason. With safety at its heart, functionality in its DNA and effortless style in hand, SnüzPod has become a symbol of comfort and security, trusted for its excellence and meticulous quality.

Consistently the best-selling bedside crib, SnüzPod promises the very highest standards and as the first in the category to adhere to the updated bedside crib standard (BS EN 1130:2019) it has always led  the way in terms of safety. Thanks to its thoughtful redesign, the SnüzPod4 incorporated the  advised 12cm barrier or wall when in bedside mode, while still supporting  easy access during the night. By providing a barrier that removes the risk of baby rolling out of the crib, it keeps them close and cared for, in the saftest possible way – all night long.

Crafted with care, SnüzPod4 is bursting with many innovative features. The unique ComfortAirTM system, with surface-level air-flow vents, an air-permeable mesh liner, and improved base ventilation, creates a breathable haven and helps to regulate little one’s temperature, while the convenient tilt recline is another game-changing feature, helping to alleviate discomfort of acid reflux. SnüzPod⁴ also boasts a 3D breathable mattress for all-round better support.

Speaking about this momentous milestone, Jamie Jillard, Head of Marketing at Snüz said: “We are incredibly proud to be celebrating a decade of SnüzPod; it’s an honour to have developed a product that has supported parents and carers to enjoy truly peaceful and cherished moments with their babies right beside them.

She continued: “Our purpose as a brand is to make parenting easier through a great night’s sleep and to do it in style. We know how important sleep is to any new parent and we also know that it is important they feel like they can retain their own identity and ‘grown up’ sanctuary as they take their first steps into parenthood. As we continue to innovate to support the next generation, the unique recipe for creating SnüzPod will always include safety and comfort for baby as a non-negotiable, with peace of mind, ease of use and aesthetic appeal for parents. Here’s to the next decade of SnüzPod!”

Thanks to its contemporary design, with Scandi accents and a number of striking colours, SnüzPod adds a touch of style to any interior. Loved by parents for its lightweight removable bassinet, it can be used around the home –  perfect for keeping baby close, comfortable, and content throughout the day and night.

RRP: £199.95