Trusted by 100+ brands
So, why Custard & Crumble?
With over 10 years experience in creating product sampling campaigns, we offer a full range of services for brands to reach pregnant families, providing insightful analysis along the way. 100% pregnant, all unique and reached at their private pregnancy scan, there could not be a better time to engage with this audience.
Learn more180k
Pregnancy gift bags annually
400+
Campaigns delivered
3m+
Samples distributed
100+
Brand partners
180k
Pregnancy gift bags annually
400+
Campaigns delivered
3m+
Samples distributed
100+
Brand partners
180k
Pregnancy gift bags annually
400+
Campaigns delivered
3m+
Samples distributed
100+
Brand partners
Our services
Sampling
Our beautiful sample pack is gifted at their private scan appointment. With no wastage or duplication our audience is 100% pregnant in a moment all about baby.
3m+
Samples distributed
180k
Printed each year
Offering a little print in a digital world, motherhood magazine is gifted within the sample bags. Packed full of advice, helpful tips, competitions and offers, motherhood is there to support the pregnancy journey.
Digital
motherhood online is a go-to digital resource to guide and support mums through every step of their parenting journey. Target our growing audience with online articles, offers and competitions, paid social and email campaigns and lead generation.
5k
Unique visitors each week
Mam Case Study
Through sampling of the MAM baby bottle and soother within the pregnancy gift bags, Custard & Crumble have helped drive new sales as a result of trial and awareness.
1.1m+
Consumers reached with a bottle and soother sample (over 8 years)
Elizabeth Pringle
Customer Services and Operations Manager, HotTea Mama
“Working with Rachel and Custard & Crumble is a great way to sample our products and engage with the women who might benefit from them the most. At events we regularly talk to women who recognise our brand and who have tried our tea having received a sample of it at their scan appointment.”
Natalie
Marketing Manager, MAM UK
“The sampling programme we have with Custard & Crumble has played a huge part in our continued success. With our brand seeing the highest growth. The sampling strategy and audience we have is of such high quality and extremely targeted. We love working with such a great team.”
