Your brand, their first choice. Engage with a highly receptive audience of soon-to-be parents.
Your brand, their first choice. Engage with a highly receptive audience of soon-to-be parents.
So, how do we do it?
We introduce your brand to expecting parents in a meaningful way with our premium gifting solution. Delivered at private scans around 19 weeks, this thoughtful gift pack creates a heartfelt connection with mums-to-be and dads-to-be at the start of their parenting journey.
180k
Pregnancy gift bags annually
400+
Campaigns delivered
3m+
Samples distributed
100+
Brand partners
180k
Pregnancy gift bags annually
400+
Campaigns delivered
3m+
Samples distributed
100+
Brand partners
180k
Pregnancy gift bags annually
400+
Campaigns delivered
3m+
Samples distributed
100+
Brand partners
180k
Pregnancy gift bags annually
400+
Campaigns delivered
3m+
Samples distributed
100+
Brand partners
Our gift bags are like a secret weapon for brands.
Why Sampling?
Our gift bags are like a secret weapon for brands, giving them a head start and winning parent’s hearts at the start of their parenting journey. We know that parents love to try before they buy, that’s why our gift bags put your product right in their hands, priming them for a lifelong affair with your brand.
Our Audience
We target parents-to-be at the first stage of their pregnancy when they have a private scan. We cover a broad audience demographic now that scans are more affordable.
Our Reach
Our partner clinics can be found all over the UK. We keep topping up our gift bags throughout the distribution phase. Reaching 180,000 expectant parents each year. The gift bags are handed direct to parents-to-be by the clinics. The bags are an unexpected, yet welcome gift.
Mam Case Study
Through sampling of the MAM baby bottle and soother within the pregnancy gift bags, Custard & Crumble have helped drive new sales as a result of trial and awareness.
1.1m+
Consumers reached with a bottle and soother sample (over 8 years)
Customers are 40% more likely to purchase a brand once they have already seen it.
Our numbers
3.5K
Packs sent each week
54%
Pregnancy gift bags annually
90%
Of partners are present at the scan
71%
First-time parents