Sampling

Your brand, their first choice. Engage with a highly receptive audience of soon-to-be parents.

Your brand, their first choice. Engage with a highly receptive audience of soon-to-be parents.

So, how do we do it?

We introduce your brand to expecting parents in a meaningful way with our premium gifting solution.  Delivered at private scans around 19 weeks, this thoughtful gift pack creates a heartfelt connection with mums-to-be and dads-to-be at the start of their parenting journey.

180k

Pregnancy gift bags annually

400+

Campaigns delivered

3m+

Samples distributed

100+

Brand partners

1.1m+

magazines printed

180k

Pregnancy gift bags annually

400+

Campaigns delivered

3m+

Samples distributed

100+

Brand partners

1.1m+

magazines printed

180k

Pregnancy gift bags annually

400+

Campaigns delivered

3m+

Samples distributed

100+

Brand partners

1.1m+

magazines printed

Our gift bags are like a secret weapon for brands.

Why Sampling?

Our gift bags are like a secret weapon for brands,  giving them a head start and winning parent’s hearts at the start of their parenting journey. We know that parents love to try before they buy, that’s why our gift bags put your product right in their hands, priming them for a lifelong affair with your brand.

Build instant trust

Show your products unique features

Create early brand loyalty

Drive higher conversion rates

Stand out in a crowded marketplace

Generate word-of-mouth marketing

Our Audience

We target parents-to-be at the first stage of their pregnancy  when they have a private scan. We cover a broad audience demographic now that scans are more affordable.

71% first-time parents

Uk, Nationwide

Premium ABC1 & C2

Aged 25 - 34

Our Reach

Our partner clinics can be found all over the UK. We keep topping up our gift bags throughout the distribution phase. Reaching 180,000 expectant parents each year. The gift bags are handed direct to parents-to-be by the clinics. The bags are an unexpected, yet welcome gift.

163 clinics across the UK

30% impact within the UK market

Mam Case Study

Through sampling of the MAM baby bottle and soother within the pregnancy gift bags, Custard & Crumble have helped drive new sales as a result of trial and awareness.

Find out more

1.1m+

Consumers reached with a bottle and soother sample (over 8 years)

Customers are 40% more likely to purchase a brand once they have already seen it.

Trusted by 100+ brands

Customer testimonials

“Only received today but will be using all of them. What a brilliant gift pack! Thank you!”

Emily

“I will be getting some full size Weleda baby products as I love that these are natural. I will also be looking to get the Cosatto Giggle 4 pram bundle recommended in the magazine as this is best value, as well as some other products from the magazine.”

Anna

“I intend to buy more bits from MAM as it seems great quality and has really good reviews.”

Maddie

“I had heard good things about the company so I was excited to see the bottle included with the gift pack.”

Alexandra

“I loved the colour & style of the gifted bottle & dummy and intend to buy more”

Amy

“I liked that the magazine had so much information in one place. Rather than looking online for hours”

Ellie

Our numbers

3.5K

Packs sent each week

54%

received by week 20

90%

Of partners are present at the scan

71%

First-time parents