Print

Put your brand in the hands of expectant parents
– print advertising creates a lasting connection.

Your brand, their first choice. Engage with a highly receptive audience of soon-to-be parents.

So, how do we do it?

Motherhood Magazine is a tri-annual publication offering helpful tips, shopping inspiration, expert articles and exclusive deals for parents-to-be. Included within the Custard & Crumble gift bags, they are delivered to parents-to-be after their private scan.

180k

Pregnancy gift bags annually

400+

Campaigns delivered

3m+

Samples distributed

100+

Brand partners

1.1m+

magazines printed

180k

Pregnancy gift bags annually

400+

Campaigns delivered

3m+

Samples distributed

100+

Brand partners

1.1m+

magazines printed

180k

Pregnancy gift bags annually

400+

Campaigns delivered

3m+

Samples distributed

100+

Brand partners

1.1m+

magazines printed

Read the latest edition

View PDF

Why Motherhood Magazine?

Motherhood is a tri-yearly publication, handed out via private scanning clinics across the UK in the Custard & Crumble pregnancy gift bags. We print 60k copies per edition, presented in a high-gloss A5 format. With an editorial focus, the magazine provides parents with a useful and relevant resource to save and use as they plan future purchases.

Our Audience

We target parents-to-be at the first stage of their pregnancy  when they have a private scan. We cover a broad audience demographic now that scans are more affordable.

71% first-time parents

Uk, Nationwide

Premium ABC1 & C2

Aged 25 - 34

Our Reach

Our partner clinics can be found all over the UK. We keep topping up our gift bags throughout the distribution phase. Reaching 180,000 expectant parents each year. The gift bags are handed direct to parents-to-be by the clinics. The bags are an unexpected, yet welcome gift.

163 clinics across the UK

30% impact within the UK market

Mam Case Study

Through sampling of the MAM baby bottle and soother within the pregnancy gift bags, Custard & Crumble have helped drive new sales as a result of trial and awareness.

Find out more

1.1m+

Consumers reached with a bottle and soother sample (over 8 years)

Turn the page on digital clutter, print advertising shines in a focused, distraction-free environment.

Trusted by 100+ brands

Customer testimonials

“Only received today but will be using all of them. What a brilliant gift pack! Thank you!”

Emily

“I will be getting some full size Weleda baby products as I love that these are natural. I will also be looking to get the Cosatto Giggle 4 pram bundle recommended in the magazine as this is best value, as well as some other products from the magazine.”

Anna

“I intend to buy more bits from MAM as it seems great quality and has really good reviews.”

Maddie

“I had heard good things about the company so I was excited to see the bottle included with the gift pack.”

Alexandra

“I loved the colour & style of the gifted bottle & dummy and intend to buy more”

Amy

“I liked that the magazine had so much information in one place. Rather than looking online for hours”

Ellie

Our numbers

180k

Packs sent each week

68.5%

Packs received by week 21

90%

Of partners are present at the scan

71%

First-time parents