Driving new sales through awareness and a coupon code
A £20 voucher coupon included within the pregnancy gift bags has driven an estimated 175k+ new customers amongst their target audience of pregnant parents-to-be.
Objectives
Drive new sales amongst their target audience of pregnant parents-to-be.
Capture feedback from consumers to understand their perceptions of the brand and propensity to purchase.
Solution
A £20 voucher coupon was placed within the Custard & Crumble pregnancy gift bags. The sampling campaign began in July 2023 and has totalled to date 285k leaflets.
A short survey with monthly prizes provided valuable consumer feedback and insight into intentions to purchase, current brand awareness and intentions to visit the Beaming Baby website.
Results
600%
ROI
285+
parents reached
177k+
estimated new customers
89%
increase in brand awareness
